Peter M. Castleman is the founder of WISEcode, a FoodTechAI platform that transforms billions of data points into transparent, personalized Food Intelligence, empowering consumers, brands, and retailers with a definitive way to identify whether a food is ultra-processed. An alumnus of Duke University and the University of Oxford, Peter earned his MBA from Harvard Business School as a Baker Scholar and later taught economics there. He is the author of WISE Up! Ignorance Kills, Truth Heals and Eat to Think, an exploration of the connection between nutrition and cognitive longevity. Peter began his career at J.P. Morgan and at Morgan Stanley's pioneering LBO Group before serving as Managing Partner of J.H. Whitney & Co., the nation's original venture capital firm. Today, he applies that institutional discipline and long-term investment mindset to one of the food industry's most urgent challenges: the absence of a clear, data-driven standard for what is actually in our food. Across four decades, Peter has built and scaled multi-billion-dollar enterprises as an investor and entrepreneur. His work is grounded in a singular conviction: that human health is the ultimate investment, and that better health begins with better inputs.

Sal Siino is Co-Founder and Chairman of the Board of WISEcode Labs and served as Interim CEO during the laboratory's early growth. He brings a distinctive combination of legal, operating, and investment experience to the company, with a career spanning corporate transactions, public companies, startups, and private investing. Sal began his career as an M&A attorney in New York before moving into senior operating roles at two public media companies. He later entered the startup world as an early executive and co-founder and has since focused on investing and working alongside founders and management teams, serving on boards across a range of industries and stages of growth. At WISEcode Labs, Sal has helped build the company from its earliest days at the North Carolina Research Campus in Kannapolis into an independent, ISO 17025-accredited laboratory. He remains closely connected to the principle behind its founding: that better decisions about food require better data, produced with scientific rigor and uncompromising transparency. Sal is a graduate of Georgetown University, the George Washington University School of Law, and Harvard Business School.

Umasudhan “Uma” Palaniswamy is Chief Executive Officer of WISEcode Labs. He brings more than 25 years of leadership experience across food, consumer health, nutraceutical ingredients, and science-based innovation. Uma began his career in microalgal biotechnology and became a founding member of Parry Nutraceuticals, helping develop and commercialize microalgae-derived ingredients globally. He later joined U.S. Nutraceuticals, operating as Valensa International, and advanced through commercial and operating roles to become President and CEO. Under his leadership, Valensa grew from an emerging extraction-technology business into a globally recognized branded-ingredient platform known for clinically supported products and vertically integrated supply chains. He was also part of the founding team behind Flomentum, a doctor-recommended, USP Verified consumer health brand, and is a named inventor on several U.S. patents. At WISEcode Labs, Uma is leading the company’s next phase of growth through expanded scientific capabilities, reliable testing data, and stronger partnerships with companies across the food system. Uma holds a bachelor’s degree in Agricultural Engineering, a master’s in international business, and an Executive MBA from the University of Central Florida. He has also completed an executive finance program at the Wharton School.

Neal Craft, PhD Board Member and Scientific Advisor, Carotenoids and Bioactives Neal Craft, PhD, is a Board Member and Scientific Advisor to WISEcode Labs, guiding the company’s carotenoid and bioactives analytical programs. Widely regarded as one of the foremost carotenoid and vitamin analytical scientists in the world, Neal has spent his career developing the methods and reference standards relied upon by the industry to accurately measure these nutrients. Neal founded Craft Technologies and led it over 25 years to became a leading carotenoid and vitamin testing laboratory in the United States. The lab gained international recognition prior to its acquisition by a multinational business. Earlier in his career, he conducted foundational research on antioxidant vitamins and carotenoids at the USDA and the NIST, work that shaped how these nutrients are quantified in food and human samples. At WISEcode Labs, Neal advances the company’s commitment to precision and accuracy, helping expand its bioactives testing capabilities. His contribution ensures that every method meets the scientific rigor its clients depend on. Neal earned his PhD in Nutritional Sciences from the University of Maryland, an MS in Human Nutrition from Virginia Tech, and a BS in Human Nutrition from The Ohio State University. He is the author of over 100 scientific publications and presentations related to food and nutrition.

Rich Goudis is an experienced global executive and board director with more than 30 years of leadership across nutrition, consumer products, technology, and life sciences. He previously served as Chief Executive Officer, Chief Operating Officer, and Chief Financial Officer of Herbalife Nutrition, a $6 billion global nutrition company operating in 94 countries, and as Executive Vice Chairman of the Board of Tupperware Brands. Earlier in his career, Rich held leadership roles at GNC/Rexall Sundown, Pratt & Whitney, and Sunbeam Corporation, building extensive experience across strategic growth, financial management, global operations, regulatory environments, and corporate governance. He also serves on the boards of privately held companies spanning technology, defense, and consumer health, advising founders and management teams as they scale. As a Director of WISEcode Labs, Rich brings that combination of operating, financial, and governance experience to a laboratory entering its next stage of growth. He provides strategic guidance as the company expands its capabilities and brings rigorous, transparent analytical science to more companies across the food and ingredient ecosystem. Rich holds an undergraduate degree in accounting and an MBA in international business.

Brandon Griffin is CEO and Co-Founder of REJIMUS, a regulatory strategy consultancy serving companies across food, dietary supplements, cosmetics, and over-the-counter products. He has more than 15 years of experience helping companies navigate complex regulatory requirements and bring products to market. His expertise spans GRAS self-determinations, FDA voluntary notifications, New Dietary Ingredient notifications, FSMA compliance, and the resolution of FDA Warning Letters. Prior to REJIMUS, Brandon served as CEO of Reclinica Corp., adding operating and entrepreneurial experience to his deep regulatory background. As a Director of WISEcode Labs, Brandon brings an important regulatory perspective to a laboratory built around better food data. His experience helps connect analytical science to the real-world standards companies must meet, from substantiating claims and demonstrating compliance to understanding the evidence behind their products. Brandon earned a BS in Genetics and Plant Biology from the University of California, Berkeley.