We’re thrilled to highlight Sue Ann Seitz


Sue Ann brings more than 30 years of technical sales experience across the food, pet food, animal feed and supplement testing industries, grounded in firsthand laboratory experience. She began her career at the bench, developing a strong understanding of the science behind testing before moving into sales and leadership.
Over the course of her career, Sue Ann has built and managed relationships across thousands of accounts nationwide, led cross-functional teams and helped companies navigate complex testing, compliance and quality challenges. Her technical foundation gives her a deep understanding of what happens inside the lab and why it matters to the customers and companies we serve.
In addition to her industry experience, Sue Ann is known for her commitment to transparency, tenacity and strong customer relationships. She approaches sales as a partnership, working closely with customers to understand their challenges and connect them with the expertise and testing capabilities they need.
At WISEcode Labs, Sue Ann’s technical knowledge, industry experience and customer-first approach align perfectly with our commitment to rigorous science and reliable data.